Welcome back to another season! Auto insurance is undergoing one of its most significant transformations in decades — and it’s all powered by data. Usage-Based Insurance, or UBI, promises fairer pricing by tracking how, when, and where we drive.

For some, that means lower premiums and safer roads. But for others, it raises serious questions: How much of our personal data should insurers collect? Who really owns that data? And what happens when policies end — does the data disappear, or does it live on in corporate servers?

In Part 1 of 2, we explore the promises and pitfalls of UBI. We start with the definition of UBI, how it works, and a list of the eight US Companies that support UBI, and the pros and cons.

By the end of this episode, you will know what questions should be asked with the goal of understanding if UBI is right for you.