In this episode of AI: Machine-Made Marketing, we sit down with Simon Levitt, Global Creative Technology Director at Imagination, to explore how AI is fundamentally transforming experiential marketing — not just behind the scenes, but at the front lines of customer engagement. Simon shares how generative and conversational AI are accelerating creative development, enabling rapid prototyping, and giving brands smarter, more contextual ways to interact with audiences. He explains why “depth, not scale” is the new frontier of personalization, and how natural-language interfaces are becoming powerful storytelling tools inside physical experiences. From Apple Vision Pro experiments to AI-assisted pre-visualization, to combining computer vision, agents, and generative models into entirely new customer journeys, Simon pulls back the curtain on the technologies reshaping experience design. He also unpacks the challenges — hallucinations, QA, feasibility checks, production realities — and why skilled humans remain essential in the creative loop. If you’re curious about where experiential marketing goes next, or how AI can elevate in-person brand moments in ways that were impossible just a few years ago, this conversation delivers the roadmap.