
As AI accelerates work automation, how do accounting firms prove their value?
Ron Baker, co-founder of Threshold, joins Kacee Johnson to explore ‘outcome focused accounting’.
In this episode, they dive into:
• designing firms around long term transformations rather than hours.
• why trying to be all things to all clients undermines firm effectiveness.
• tracking client impact through time saved, time invested, and transformation KPIs.
• linking financial guidance to clients’ broader aspirations like health and purpose
Connect with us here:
1. Ron Baker- https://www.linkedin.com/in/ronbaker1/
2. Kacee Johnson- https://www.linkedin.com/in/kacee-johnson/
3. Digits- https://www.linkedin.com/company/digits-financial/
(00:00) Trailer
(01:10) Understanding the Transformation Economy
(04:34) The Evolution of Economic Value
(09:05) Challenges and Opportunities in Professional Services
(26:38) AI's Impact on Hourly Billing and Firm Confidence
(31:34) Private Equity's Influence on Accounting Firms
(38:20) The Future of Accounting: Transformation Economy