Earlier this year, I joined Sarah Heeter on her Big Brave Business podcast for a roundtable conversation about something that matters deeply to all of us: the ethics of AI usage in business. In this episode, Sarah and I are joined by AnnMarie Rose: three women who are navigating AI adoption while staying anchored in our core values. We talk openly about the ethical complications that come with generative AI, the questions that keep us thinking, and how we're using AI creatively in our businesses without compromising what we stand for. This is the kind of conversation we need more of in the AI space: honest, values-driven, and focused on doing this work the right way. Key themes we explored: The ethical considerations around generative AI that business owners need to think about How to use AI creatively while staying aligned with your values Practical ways to integrate AI into your business without losing your integrity Why leading with ethics doesn't mean you can't leverage powerful tools If you've been wrestling with how to use AI responsibly in your business, this conversation will give you a lot to think about. Meet Today's Speakers: Erika Stanley is a branding and AI strategist, the founder of Mile End Digital and the AI Queens Society. She helps brilliant, ambitious women entrepreneurs scale with smart AI systems and magnetic branding that attracts dream clients and builds authority. ⁠⁠⁠⁠⁠⁠https://www.instagram.com/erikatheaiqueen/⁠⁠⁠⁠⁠⁠⁠ Erika's AI Consultancy: ⁠⁠⁠⁠⁠⁠⁠https://www.aiqueens.com/⁠⁠⁠⁠⁠⁠⁠ Erika's Branding & Web Agency: ⁠⁠⁠⁠⁠⁠⁠https://www.mileenddigital.com/⁠⁠⁠⁠⁠⁠⁠ Join the AI Queens Society: ⁠⁠⁠⁠⁠⁠⁠https://aiqueens.substack.com/ AnnMarie Rose is a Life-Proof Business Scaling Strategist with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention. ⁠annmarierose.com/everything⁠ ⁠instagram.com/askannmarierose⁠ Sarah K. Heeter is the dynamic CEO of Podfox Media, the force behind 5,000+ episodes reaching millions across 100+ countries. With 15+ years in marketing and branding, she's catapulted numerous podcasts to become top performers worldwide. Host of the award-nominated Big Brave Business podcast, Sarah electrifies audiences speaking on podcasting strategy, ethical leadership, and inclusive entrepreneurship. She serves as the NAWBO Phoenix Director of Public Policy and teaches public policy at Arizona State University while championing integrity-driven business transformation. Launch Your Own Podcast: Podfox offers a 100% free, private strategy session for anyone thinking of starting a podcast. ⁠⁠⁠⁠⁠⁠https://launchmyshow.com/⁠⁠⁠⁠⁠⁠ Connect with Sarah Heeter & Big Brave Business: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/sarahkheeter/⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.threads.net/@sarahkheeter ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.instagram.com/bigbravebusiness⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@bigbravebusiness ⁠ Resources mentioned in this episode: ⁠https://techcrunch.com/2025/02/25/microsoft-cancels-some-of-its-ai-data-center-leases/⁠ In lieu of the study mentioned, which we couldn't easily find again, here is an alternative well-researched essay with cited sources: ⁠https://www.linkedin.com/pulse/beef-vs-bytes-real-climate-issue-isnt-genai-chris-vitale-usbae/⁠