AI is rewriting the rules of search, but most businesses are still playing by the old playbook.In this episode, we sit down with Tom Winter, founder of SEOwind and a rare hybrid of developer and marketer, to unpack what really matters in SEO, AEO (Answer Engine Optimisation), and GEO (Generative Engine Optimisation).Tom has worked in machine learning since before ChatGPT made headlines. He explains why AI isn’t just for generating copy, but for building workflows, leveraging data, and creating real authority in your niche.🔎 What we cover: • SEO vs AEO vs GEO: what’s hype, and what’s real • Treating AI as a teammate, not just a search engine • Turning evergreen content into interactive assistants • Brand authority in an AI-first search world • Where to invest your marketing budget now, and over the next five years • Why agencies, and other knowledge-heavy sectors, have the biggest opportunities🧠 If you’re trying to understand how AI will change SEO, content, and “search” itself, this conversation offers clarity, perspective, and a practical way to start experimenting today.👉 Subscribe to AI That Works for more conversations with founders, operators, and AI leaders who use technology to deliver real results — with less hype, and more action.