AI is everywhere — but most businesses are getting it wrong.In this first episode of AI That Works, Sarah Balmer sits down with Charlie Hills to unpack the hype, the missteps, and the massive opportunities for businesses trying to integrate AI.This is not about theory. It's about what actually works.Charlie shares how he uses AI to build a personal brand, scale content, and help business leaders think strategically — not reactively — about AI. We explore where companies are wasting time, what CMOs are missing, and how to shift from panic to clarity.🔎 What we cover:– The biggest mistakes leaders make with AI– Why most execs are flying blind without a roadmap– How Charlie uses AI to create high-impact content daily– Mindset shifts for strategy, brand, and customer insight– What’s coming next – and what’s just noise

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