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A recent survey found that 57% of businesses say they have a content marketing strategy in place. However, simply having a strategy is not enough to guarantee success.

The quality and effectiveness of the content itself is critical for driving engagement and results.

But what exactly makes for compelling content that resonates with your target audience? There are a few key elements every piece of content should include to connect with readers and motivate them to take action.

First, the content needs to provide real value for the reader by educating, informing, entertaining or inspiring them. It should focus on solving a problem or satisfying a need your audience has.

Second, the content should establish your expertise and thought leadership on the topic so readers see you as an authority they can trust.

Next, it helps to use storytelling techniques to make the content more engaging and memorable. Appeal to emotions and use vivid details to draw readers in.

Creating high-quality content that incorporates these elements takes time, effort and skill. This is where artificial intelligence can make the process more efficient and effective.

The best AI content platform can produce well-written, on-brand articles tailored to your goals.