Welcome back to "Online Business Basics" with your dynamic duo, Billy Polson and Gary Devine! In this invaluable episode of our video podcast, we’re zeroing in on the critical topic of website traffic - exploring a myriad of effective strategies to attract visitors and turn them into potential clients. We understand the significant impact that the flow of traffic can have on the success of your online presence, not to mention the cost of maintaining a website. That’s why we’re here to guide you through various cost-effective ways to boost your site’s visibility and bring in a steady stream of traffic. From SEO best practices and content marketing tips to leveraging social media and email marketing, we’re covering all bases to help you create a comprehensive traffic-driving strategy. We’ll also touch on the importance of user experience and site performance, ensuring that once visitors land on your site, they're more likely to stay, engage, and convert. Whether you’re a small business owner or a seasoned entrepreneur, this episode is tailored to provide you with actionable insights and real-world examples to enhance your website's performance and bring in those potential clients. So, hit that like button, subscribe, and activate the notification bell to ensure you don't miss out on any future episodes from Australian Internet Advertising. Your journey to mastering website traffic and propelling your business forward starts right here! ⌚️ Timestamps: 00:00 - Introduction 00:09 - Setting up a New Business 00:43 - Recap of Previous Episodes 01:05 - Topic: How to Get Traffic to Your Website 02:14 - Overview of Google Ads 02:22 - Overview of SEO 02:31 - Overview of Google Maps 02:36 - Importance of Local Citations 03:25 - Overview of Social Media Advertising 03:31 - Importance of Targeting and Relevance 03:37 - Importance of Digital Marketing Metrics 03:48 - Understanding Conversion Rates 04:10 - Understanding Cost per Acquisition 04:22 - Understanding the Lifetime Value of a Customer 04:33 - Benefits of Google Ads 04:48 - Benefits of SEO 05:14 - Benefits of Google Maps 05:29 - Benefits of Social Media Advertising 05:54 - Understanding Remarketing 06:43 - Conclusion 🌐 Australian Internet Advertising: AIA is a Sydney-based Online Marketing Agency driven by the obsession with building Adwords, SEO and Social Media campaigns that work! Our team of educated and enthusiastic online marketing fanatics have come together to provide Australian businesses with the creativity, knowledge and work ethic that is required to drive positive return on investments from campaigns. 🔗 Let's Get Connected: 🌍 Website - https://www.aiad.com.au/ 🗣 Facebook - https://facebook.com/australianinternetadvertisingptyltd 🐦 Twitter - https://twitter.com/AIAPtyLtd 📸 Instagram - https://instagram.com/australianinternetadvertising/ 🧑‍💼 Linkedin - https://linkedin.com/company/australian-internet-advertising/