Audio recordings for the AIB Journals Webinars, covering research published in the Journal of International Business Studies (JIBS), Journal of International Business Policy (JIBP), and AIB Insights.
Video recordings of these webinars can be found on our Youtube channel at: https://www.youtube.com/@AIBWorld .
For information on all upcoming AIB events, both online and in-person please visit our Event Calendar at: https://www.aib.world/events/
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Audio recordings for the AIB Journals Webinars, covering research published in the Journal of International Business Studies (JIBS), Journal of International Business Policy (JIBP), and AIB Insights.
Video recordings of these webinars can be found on our Youtube channel at: https://www.youtube.com/@AIBWorld .
For information on all upcoming AIB events, both online and in-person please visit our Event Calendar at: https://www.aib.world/events/
A Social Influence View of the Internationalization of Cultural Products
AIB Journals Podcast
16 minutes
2 months ago
A Social Influence View of the Internationalization of Cultural Products
Why do some films find success globally while others fizzle out? This podcast dives into the hidden power of social influence such as how critics, stars, and even press freedom can make or break a movie’s international success, discussing a recent article that studies how cultural industries expand internationally.
Citation: Huang, X., Fan, D. & Soo, C. (2025). A social influence view of the internationalization of cultural products. Journal of International Business Studies. https://doi.org/10.1057/s41267-025-00797-9
AIB Journals Podcast
Audio recordings for the AIB Journals Webinars, covering research published in the Journal of International Business Studies (JIBS), Journal of International Business Policy (JIBP), and AIB Insights.
Video recordings of these webinars can be found on our Youtube channel at: https://www.youtube.com/@AIBWorld .
For information on all upcoming AIB events, both online and in-person please visit our Event Calendar at: https://www.aib.world/events/
