In this powerful episode of The Ain’t Dead Yet Podcast, we sit down with Adam Von Rothfelder, founder of Strong Coffee Company, to talk all things entrepreneurship, mental wellness, and the pursuit of authentic living. Adam shares his inspiring journey from being a fitness trainer to building a mission-driven coffee brand that blends wellness with daily ritual. We dive into the realities of building a brand, the mental and emotional challenges behind entrepreneurship, and the importance of staying grounded while scaling a business.   00:00 Introduction 01:33 Authenticity and Social Media Struggles 05:08 Fitness Industry Critique 06:35 Personal Fitness Journey and Challenges 13:54 Running Mechanics and Training Insights 24:38 Mental Health and Fitness Balance 34:42 Strong Coffee Origins 38:30 Starting a Coffee Company 39:38 The Power of Consistency 40:08 Strong Coffee's Unique Appeal 41:23 Customer Loyalty and High Demand 42:51 Challenges in the Coffee Industry 45:30 Passion and Hard Work 47:09 Finding the Right Circle 54:23 Authenticity in Promotion 01:11:07 Introducing the Vegan Latte with Protein 01:11:29 Testing and Comparing Protein Sources 01:12:07 New Flavors and Hydration Drink Launch 01:12:51 Balancing Business and Passion Projects 01:14:16 Creating Value in the Supplement Market 01:18:04 The Importance of Authentic Content 01:25:07 Morning Routines and Coffee Rituals 01:33:11 The Science Behind Strong Coffee 01:39:51 Future Plans and Community Engagement 01:43:00 Conclusion   Connect with Adam Instagram | / https://www.instagram.com/vonrothfelder/   Connect with Trip Instagram | / https://www.instagram.com/tripison_/ Ain't Dead Yet Podcast IG | / https://www.instagram.com/adyatx/