If you’re trying to appeal to everyone, you’ll end up appealing to no one. In this episode, I’ll walk you through how to identify and attract your ideal clients — the ones who truly value what you offer, pay on time, and keep coming back. You’ll learn how to fine-tune your message, stop wasting energy on time-wasters and tyre-kickers, and start building a brand that naturally draws in loyal landlords, investors, and guests who trust you. Tune in and grab your free training at welcome.airbnbblueprint.co.uk to map out your full client journey, boost your direct bookings, and grow your profits sustainably.   THE AIRBNB BLUEPRINT CONSULTANT - CONTACT UShttps://welcome.airbnbblueprint.co.uk   KEY TAKEAWAYS Your business can only grow as clearly as you can define who it’s for. Saying “I serve contractors or leisure guests” is still too vague — specificity wins. When you niche down, your content becomes clearer and your marketing becomes magnetic. The more you narrow your audience, the easier it becomes to attract the right clients and close deals. Don’t just focus on demographics — dig deeper into fears, frustrations, goals, daily routines, and what they value most. Understand yourself too: which clients energise you, and which ones drain your time and sanity? Your sweet spot = what you enjoy + what clients value + what you can deliver exceptionally well. Craft a clear one-liner: “I help [WHO] achieve [WHAT] by [HOW].” Once your ideal client is defined, your content, networking, bio, and messaging all start working automatically. Attract clients who value your service, pay your rates, respect your time, and stick with you long-term. The goal isn’t more enquiries — it’s the right enquiries.   BEST MOMENTS “You see, if you’re trying to appeal to everyone, you end up appealing to no one.” “Your business can only grow as clearly as you can define who it’s for.” “When you can see your ideal client in your mind, you can market to them directly.” “Life’s too short to work with people who drain your energy.” “The goal isn’t to get more people — it’s to get the right people.” “When you nail your ideal client, everything changes.”   EPISODE RESOURCES Book a strategy call with The Airbnb Blueprint Consultant: https://calendly.com/airbnbblueprint   LINKS FREE Airbnb Blueprint Coaching Community – https://www.facebook.com/groups/2342454789487705   HOST BIOS Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has allowed each of them to create their own tailor-made lifestyle by design. Pooh left the corporate world as an electrical engineer to spend more time with his growing family, while Alex enjoys life in sunny Spain—road cycling and hiking the Tramuntana mountain ranges.