AI Enablement - LIVE from Minneapolis, with BI WORLDWIDE & Intuitive Technology Group

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AI:Unlocks - Sound Advice for the Future of Marketing with Megan C. Starkey

Megan C. Starkey

4 episodes

2 weeks ago

With host Megan C. Starkey, AI:Unlocks explores the profound questions shaping marketing and business transformation. How do we harness AI while preserving human creativity? How do leaders balance innovation with risk protection? Some episodes feature AI avatar "guests", exploring innovative AI-assisted formats, while offering research backed methods, case studies and frameworks. From scaling AI adoption to building AI-ready teams, we equip executives with ideas to help you lead in the age of intelligence. Join us on this journey into marketing’s future. New episodes weekly.

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Marketing

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AI Enablement - LIVE from Minneapolis, with BI WORLDWIDE & Intuitive Technology Group

AI:Unlocks - Sound Advice for the Future of Marketing with Megan C. Starkey

23 minutes 34 seconds

8 months ago

AI Enablement - LIVE from Minneapolis, with BI WORLDWIDE & Intuitive Technology Group

We're doing things a bit differently this episode - leaving the AI avatars at home, and instead bringing you live audio from a portion of the event "AI Enablement" gathering leaders from all across the Twin Cities to discuss the state of AI - the market, where we're headed, how to prioritize use cases, and more. I share an in-depth case study of an embedded AI solution I led for a Fortune 300 company that resulted in an 85% drop in customer acquisition costs, and discuss some of the obstacles preventing large companies from scaling AI and how to overcome them.

Presented by:

Intuitive Technology Group, Where thought leadership, innovation, and diversity unite to shape IT and Marketing Teams - www.intuitivetech.com

BI WORLDWIDE, inspiring people to deliver business results. https://www.biworldwide.com