In this episode of AI’ve Got Questions, I sit down with Sydney Sloan, CMO of G2 and one of the most thoughtful and dynamic marketing leaders I know. Sydney has spent her career shaping categories, scaling powerhouse SaaS companies, and building marketing teams that know how to spot the signal through the noise. Now she’s at the center of one of the biggest shifts we’ve seen in years: the rise of AI-driven buyer behavior, agentic workflows, and AEO. We get into all of it, from how CMOs should ...
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In this episode of AI’ve Got Questions, I sit down with Sydney Sloan, CMO of G2 and one of the most thoughtful and dynamic marketing leaders I know. Sydney has spent her career shaping categories, scaling powerhouse SaaS companies, and building marketing teams that know how to spot the signal through the noise. Now she’s at the center of one of the biggest shifts we’ve seen in years: the rise of AI-driven buyer behavior, agentic workflows, and AEO. We get into all of it, from how CMOs should ...
In this conversation, Stacey Epstein and Philippe Boutros, CEO and founder of GetWhys discuss the innovative use of AI in marketing, particularly through the lens of GetWhys, a company focused on enhancing market research. Philippe shares his unique journey from a marketing consultant to the founder of GetWhys, emphasizing the importance of understanding customer insights and decision-making processes. The discussion covers the transformative impact of AI on market research methodologies, the...
AI've Got Questions
In this episode of AI’ve Got Questions, I sit down with Sydney Sloan, CMO of G2 and one of the most thoughtful and dynamic marketing leaders I know. Sydney has spent her career shaping categories, scaling powerhouse SaaS companies, and building marketing teams that know how to spot the signal through the noise. Now she’s at the center of one of the biggest shifts we’ve seen in years: the rise of AI-driven buyer behavior, agentic workflows, and AEO. We get into all of it, from how CMOs should ...
