In this episode of AI’ve Got Questions, I sit down with Sydney Sloan, CMO of G2 and one of the most thoughtful and dynamic marketing leaders I know. Sydney has spent her career shaping categories, scaling powerhouse SaaS companies, and building marketing teams that know how to spot the signal through the noise. Now she’s at the center of one of the biggest shifts we’ve seen in years: the rise of AI-driven buyer behavior, agentic workflows, and AEO. We get into all of it, from how CMOs should ...
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In this episode of AI’ve Got Questions, I sit down with Sydney Sloan, CMO of G2 and one of the most thoughtful and dynamic marketing leaders I know. Sydney has spent her career shaping categories, scaling powerhouse SaaS companies, and building marketing teams that know how to spot the signal through the noise. Now she’s at the center of one of the biggest shifts we’ve seen in years: the rise of AI-driven buyer behavior, agentic workflows, and AEO. We get into all of it, from how CMOs should ...
How Liz Carter and Reputation Are Redefining Brand Intelligence
AI've Got Questions
19 minutes
2 months ago
How Liz Carter and Reputation Are Redefining Brand Intelligence
Stacey sits down with longtime friend and colleague Liz Carter, CMO of Reputation, to explore the new playbook for brand and reputation management in the GenAI era. Liz shares why Reputation rebuilt its platform around a unified intelligence hub, how buyers’ generative searches are changing discovery, and why reputation data can’t live in marketing silos anymore. With examples from healthcare, auto, and property management—and a peek at “Voice of Brand,” which aligns review responses to brand...
AI've Got Questions
In this episode of AI’ve Got Questions, I sit down with Sydney Sloan, CMO of G2 and one of the most thoughtful and dynamic marketing leaders I know. Sydney has spent her career shaping categories, scaling powerhouse SaaS companies, and building marketing teams that know how to spot the signal through the noise. Now she’s at the center of one of the biggest shifts we’ve seen in years: the rise of AI-driven buyer behavior, agentic workflows, and AEO. We get into all of it, from how CMOs should ...
