In this episode of AI’ve Got Questions, Stacey sits down with Megan Eisenberg, CMO of Samsara, to unpack how she’s turned AI from a vague mandate into real momentum across a 230-person marketing organization. Megan shares how she set clear expectations for AI usage, gave her team permission to experiment, and created the conditions for real innovation, without waiting for a perfect playbook. From internal hackathons and AI “power hours” to building in-house tools that track how Samsara shows ...
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In this episode of AI’ve Got Questions, Stacey sits down with Megan Eisenberg, CMO of Samsara, to unpack how she’s turned AI from a vague mandate into real momentum across a 230-person marketing organization. Megan shares how she set clear expectations for AI usage, gave her team permission to experiment, and created the conditions for real innovation, without waiting for a perfect playbook. From internal hackathons and AI “power hours” to building in-house tools that track how Samsara shows ...
Inside Hex: How CMO Ashley Stepien Is Rebuilding Marketing with AI
AI've Got Questions
27 minutes
2 months ago
Inside Hex: How CMO Ashley Stepien Is Rebuilding Marketing with AI
In this episode of AI’ve Got Questions, Stacey sits down with Ashley Stepien, CMO of Hex, to talk about how AI is transforming modern marketing. Ashley shares how her team uses tools like ChatGPT and Claude to automate tedious tasks, test messaging at scale, and even rethink the structure of a marketing org. They dive into the balance between build vs. buy in the age of AI, what it means to create “AI-native” marketers, and why brand creativity is making a big comeback. If you’re a marketing ...
AI've Got Questions
In this episode of AI’ve Got Questions, Stacey sits down with Megan Eisenberg, CMO of Samsara, to unpack how she’s turned AI from a vague mandate into real momentum across a 230-person marketing organization. Megan shares how she set clear expectations for AI usage, gave her team permission to experiment, and created the conditions for real innovation, without waiting for a perfect playbook. From internal hackathons and AI “power hours” to building in-house tools that track how Samsara shows ...
