In this episode of AI’ve Got Questions, Stacey sits down with Megan Eisenberg, CMO of Samsara, to unpack how she’s turned AI from a vague mandate into real momentum across a 230-person marketing organization. Megan shares how she set clear expectations for AI usage, gave her team permission to experiment, and created the conditions for real innovation, without waiting for a perfect playbook. From internal hackathons and AI “power hours” to building in-house tools that track how Samsara shows ...
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In this episode of AI’ve Got Questions, Stacey sits down with Megan Eisenberg, CMO of Samsara, to unpack how she’s turned AI from a vague mandate into real momentum across a 230-person marketing organization. Megan shares how she set clear expectations for AI usage, gave her team permission to experiment, and created the conditions for real innovation, without waiting for a perfect playbook. From internal hackathons and AI “power hours” to building in-house tools that track how Samsara shows ...
Reimagining the CDP with AI: Tejas Manohar on Hightouch’s Composable Approach
AI've Got Questions
20 minutes
4 months ago
Reimagining the CDP with AI: Tejas Manohar on Hightouch’s Composable Approach
In this episode, Stacey sits down with Tejas Manohar, co-founder and co-CEO of Hightouch, to talk about the evolution of customer data platforms (CDPs) and how Hightouch is changing the game. Tejas shares his journey from early engineer at Segment to building a “composable CDP” that sits directly on top of the data warehouse. They dive into real-world examples from companies like Grammarly, PetSmart, and DoorDash, and explore how AI is reshaping marketing by turning raw data into smarter, aut...
AI've Got Questions
In this episode of AI’ve Got Questions, Stacey sits down with Megan Eisenberg, CMO of Samsara, to unpack how she’s turned AI from a vague mandate into real momentum across a 230-person marketing organization. Megan shares how she set clear expectations for AI usage, gave her team permission to experiment, and created the conditions for real innovation, without waiting for a perfect playbook. From internal hackathons and AI “power hours” to building in-house tools that track how Samsara shows ...
