Starting a business doesn’t need a lot of money - it needs testing and some courage. In this solo episode, Alan Frei breaks down how to launch a business with less than $100, why the early steps are much simpler than people think, and how you can validate an idea in a single weekend.

He explains why:

- Starting is easy (most people just overcomplicate it)

- Testing beats planning - you don’t need even need a "ready" product

- Sharing your idea won’t kill it - and why you should get rid of NDA's

And how to know within days whether a business is worth pursuing.

This episode is part of Alan’s new short-form solo series where he distills practical lessons from entrepreneurship, marketing, and personal branding into quick, actionable 10-minute episodes you can apply immediately.

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