SHOW NOTES: If you want to maximize your business growth, you need to generalize and not specialize. There may be exceptions, but generally, the more potential buyers you have the more business you'll generate. A content expert knows the "what." It may be insurance, or auto manufacture, or solar panels. You sell insurance to people to need insurance, auto manufacture skills to, well, auto manufacturers, and solar panels to people who desire it, have the capacity for it, and have a roof (or a large field). But a process expert knows the "how." It may be sales, customer service, decision making, conflict resolution, or negotiating. And these needs, this expertise, is needed cross-industrially and globally. Problem solving, for example, has three components (hear them on the recording) which are immutable, no matter what the circumstances. These process skills are often called "critical thinking skills," which are not sufficiently taught in schools nor recognized in workplaces. Hence, my highly successful career, and this podcast.