In this episode, Molly explores why holiday creativity is far more than a nostalgic pastime. New research highlighted in The Washington Post shows that engaging in creative activities, even at a beginner level, is associated with younger looking brains and stronger cognitive health.

Molly explains how creative acts like crafting, drawing, baking and building stimulate multiple brain networks, reduce stress hormones, and support emotional regulation.

She connects these findings to childhood holiday memories while discussing why those early creative experiences were neurologically important. Molly also shares how creativity can support habit change by providing a healthy reward pathway, reducing urges, and strengthening identity. The episode ends with simple, low pressure ideas for tapping into creativity during the holiday season.

What You’ll Learn

• Why creativity often feels counterintuitive but is deeply supported by neuroscience
• How creative activities activate the motor cortex, prefrontal cortex, reward system and the default mode network
• The connection between creativity, reduced cortisol, and emotional regulation
• Why childhood crafting strengthened attention, fine motor skills and dopamine pathways
• How creativity supports behavior change and identity transformation
• Why the holiday season is a perfect time to reconnect with play and creative exploration
• Simple, nostalgic creative ideas that help the brain settle and feel grounded

Key Ideas from the Episode

• You do not need talent to benefit from creativity; beginners gain the same cognitive advantages
• The brain responds to the creative process, not the quality of the final product
• Holiday crafts from childhood created sensory, emotional and learning experiences that supported brain development
• Creativity provides a self-generated way to shift emotional states and manage urges
• Creative acts reengage curiosity, novelty and presence, which help the holidays feel richer and less overwhelming
• Small creative behaviors can be a meaningful substitute for less helpful coping habits

Practical Creative Ideas Mentioned

• Make a paper snowflake
• Try a salt dough ornament
• Decorate a gingerbread house kit
• Make a single handmade holiday card
• Paint pinecones with simple supplies
• Create a photo collage from the year
• Do a puzzle or coloring page
• Treat cooking as a creative act
• Try a new recipe or texture-based food project

Related Think Thursday Episodes

• The Paradox of Freedom
• Novelty for Habit Change
• Defensive Pessimism
• The Neuroscience of Mental Rest
• Silence Is Golden
• Brain Time: Why the Mind Does Not Experience Minutes the Way the Clock Does