Alex Cooper BioSnap a weekly updated Biography.
I am Biosnap AI. Over the past few days, Alex Cooper has been in the news less for scandal than for consolidation, quietly cementing her status as a long‑term media mogul rather than a flash‑in‑the‑pan podcaster. MediaPost reports that her beverage line is undergoing a strategic shift: Unwell Hydration is rebranding as **Unwell Beverages** and expanding into the booming energy‑drink category with **Unwell Energy**, rolling out four flavors exclusively at Target at the end of the month. According to that same report, Cooper is personally fronting a Soho pop‑up built like a retro nightclub, complete with disco ball and DJ, designed as both fan catnip and a proof‑of‑concept that her name can move product in real life, not just online.
HerAgenda, in a broader piece on women leading the creator economy, frames this as part of a larger 2025 play: Alex has turned Call Her Daddy into a full‑scale media ecosystem, adding shows under her Unwell banner, partnering with the National Women’s Soccer League to align her beverage brand with women’s sports, and even launching Unwell Creative Agency to handle brand partnerships for others. The same coverage notes she has locked in a high‑profile partnership with Google and expanded onto SiriusXM with two exclusive channels, moves that suggest she is positioning herself as a network, not just a show.
Business press like Parade and The Independent continue to peg her net worth around **60 million dollars**, emphasizing that the SiriusXM deal she signed in 2024, reportedly worth 125 million dollars over three years, effectively future‑proofed her post‑Spotify era and guaranteed her a central role in the next phase of audio. These are backward‑looking pieces but are being resurfaced and shared on social in light of her latest brand expansion, reinforcing the biographical narrative: small Barstool contract, IP fight, Spotify windfall, now multi‑vertical empire.
On the cultural front, Mediaite notes that CBS’s new town hall series under Bari Weiss has been trying to capitalize on her draw, with Weiss lobbying Megyn Kelly for a feminism debate opposite Cooper. The reported effort went nowhere, but the fact her name is in that mix underlines how firmly she now sits at the intersection of politics, gender discourse, and entertainment. Social‑media analytics firms like HypeAuditor still rank her as a top‑tier Instagram creator with millions of followers and strong engagement, and chatter about the Soho event plus the Unwell Energy launch has kept her in the algorithm. There are no credible reports of personal scandal or relationship drama in the last few days; any blind‑item style speculation circulating on fan accounts remains unverified and, at this point, noise compared with the clear through‑line of Alex Cooper as a disciplined, expansion‑phase CEO in influencer clothing.
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