🔥 Why Africa’s Insurance Is Still Broken - And the Founder Rebuilding It From the Ground Up

On this episode of #AliTalksTech, Ali Hussein Kassim sits down with Adelaide Odhiambo, the actuarial mind behind Blue Wave, to unpack one of Africa’s most stubborn challenges: insurance penetration that has barely crossed 3% 📉.

Adelaide’s mission is rooted in the real story of Joseph, a fisherman on Lake Victoria who sold his only boat to fundraise for his wife’s dialysis 💔. The money came too late. That tragedy became her rallying cry: “We work for Joseph.”

Blue Wave’s model flips traditional insurance on its head 🔄:

• Micro-premiums from KSh 10–1,000/year for people with fluctuating incomes 💸

• Flexible benefits spanning inpatient, maternity, and dental 🏥

• Simple, digital access to avoid the “WhatsApp fundraiser” culture 📱

• Community pooling that actually makes sense to the end user 🤝

Adelaide’s journey is a masterclass in resilience: learning under industry giants at Jubilee, diving into product innovation at APA/MicroEnsure (the birthplace of freemium insurance), almost losing everything after a failed acquisition post-COVID 😤, and then reinventing herself as AIG Singapore’s Head of Partnerships overseeing 14 markets 🌏