Good books on the Indian PR industry are hard to find. But we have a great find for you! Today we speak to Gayatri Rath and Paarul Chand the co-authors of A Question of Trust. A very well-written book that answers why communication has become one of the core functions of an organization and how a CEO can use it to their company’s best advantage. 

Both the authors bring over fifty years of combined experience in corporate communications and the media industry to this essential and timely handbook on communication for the CEO. It not only emphasizes why corporate communication is an integral part of any organization but also how it can be marshaled for trust-building and growing brand value, even in times of unprecedented crises such as the COVID-19 pandemic. Packed with data and valuable insights from global corporate communications leaders, this is a book you must read if you are a business leader looking to consolidate your brand and cultivate trust. And if you are a PR professional who is working with a business leader as well. 

Hit play and know more about why a strong communication strategy is essential for the CEO of today. 

Season 2 - Episode 9