Unifying Brand and Performance: SaaS Marketing Insights with Outshine

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All Hands on Tech with Digital Nova Scotia

Digital Nova Scotia

75 episodes

3 weeks ago

All Hands on Tech, hosted by Eilish and Greg, brings together Nova Scotia’s tech community to uncover the secrets of what makes our province the best place for collaboration, innovation, and growth. Each episode hear from local digital experts as we dive into all of the amazing things happening in Nova Scotia’s fastest-growing sector and learn why so many organizations and individuals are calling Canada’s Ocean Playground home. All Hands on Tech is proudly produced by Digital Nova Scotia (DNS), the industry association for Nova Scotia’s ICT and digital technologies sector.

Technology

Business

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All content for All Hands on Tech with Digital Nova Scotia is the property of Digital Nova Scotia and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

Business

Unifying Brand and Performance: SaaS Marketing Insights with Outshine

All Hands on Tech with Digital Nova Scotia

31 minutes

3 weeks ago

Unifying Brand and Performance: SaaS Marketing Insights with Outshine

On this episode of All Hands on Tech, host Claire Quirion sits down with Kristi McKee, Senior Director of Client Strategy at Outshine, to explore the evolving landscape of SaaS marketing.

From the rise of brand awareness campaigns to the power of authentic community engagement, Kristi shares her expertise on integrating brand and performance marketing, personalizing advertising with AI, and measuring success across the full funnel. Whether you’re looking to future-proof growth or better connect brand strategy to revenue, this episode is packed with practical insights for modern marketing leaders.

Produced by Unbound Media