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Episode 197: Evolution of the better-for-you beef category
All National Provisioner Podcasts
16 minutes 10 seconds
7 months ago
Episode 197: Evolution of the better-for-you beef category
Verde Farms CEO Brad Johnson and Senior Director of Marketing Kirstyn Lipson sit down with us at the 2025 Annual Meat Conference to catch up on what's trending in the better-for-you beef category, how the BFY consumer has changed over the years and what the industry can expect looking ahead.
All National Provisioner Podcasts
Browse though all of the National Provisioner podcasts. Podcasts include those from profiles, packaging, food safety and much more!
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