LinkedIn isn’t just a place for résumés anymore.
In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei unpack how the platform has evolved from job updates and “we’re thrilled to announce” posts into a core channel for brand building and sales. They dive into what actually works on LinkedIn in 2025, why company pages rarely move the needle, and how small B2B teams can turn consistency and authenticity into results.
From selfies that outperform ads to posts that backfire spectacularly (looking at you, crying CEO), this conversation breaks down what real engagement looks like today—and how to build trust without sounding like every other marketer on your feed.
In this episode:

• Why most company LinkedIn pages don’t convert
• The human element that drives real engagement
• How to build a content rhythm that fits your team’s bandwidth
• When vulnerability works—and when it doesn’t