Why No One’s Finding Your Content Anymore

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All The Hats

Optise

12 episodes

1 week ago

All the Hats is the podcast for B2B marketers on small teams. You write the copy, manage the CMS, run the ads, and fix allllll the dang forms. Hosted by Ómar Thor Ómarsson and Alicja Lei, we talk positioning, UX, content, SEO, and all the stuff you’re somehow supposed to master (without losing your mind). If you're a B2B marketer running lean, moving fast, and juggling everything from strategy to screenshots...you just found your people.

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Why No One’s Finding Your Content Anymore

All The Hats

24 minutes

3 weeks ago

Why No One’s Finding Your Content Anymore

SEO isn’t dead. It’s just changing.
In this episode of All the Hats, Ómar Thor Ómarsson and Alicja Lei dig into the new wave of acronyms that are reshaping how people find your brand online: SEO, AEO, GEO, and whatever comes next. With AI tools like ChatGPT and Gemini changing how people search, the question is no longer how to rank on Google, but how to stay visible at all.
Ómar and Alicja explain what these changes mean for small B2B marketing teams, where to focus your effort, and how to keep your brand discoverable as search evolves. From Reddit strategies to FAQ updates and backlinks that still matter, this conversation is full of practical advice for anyone trying to stay ahead.
In this episode:

What SEO, AEO, and GEO actually mean and why they matter
How AI tools are changing buyer search behavior
Why backlinks, Reddit, and FAQs might be your best assets
How small teams can compete with big brands in AI-driven search