Welcome back to All Things Considered CX! In this episode, Bob Azman is joined by LinkedIn expert and personal branding strategist, Carol Kaemmerer . As the new year kicks off amid a challenging economic landscape marked by recent layoffs, Bob Azman brings Carol Kaemmerer to share her insights on building an impactful professional presence online—especially when the job market is tight.

Together, they dive deep into the current state of employment, the growing influence of AI on the workplace, and why intentionality on LinkedIn is more important than ever. Carol Kaemmerer, author of “LinkedIn for the Savvy,” walks us through her five-point “Brilliance Framework,” designed to help leaders and professionals stand out authentically, maximize their digital real estate, and foster meaningful engagement. Plus, she offers actionable tips on striking the right balance between personal branding and strategic interaction on LinkedIn.

Whether you're proactively managing your career or navigating a job transition, this episode is packed with wisdom to help you harness LinkedIn's full potential and position yourself for opportunity—all while staying true to your unique story.