In this episode, Kevin is honored to interview his good friend and content pioneer, Rahel Bailie. Listen in as Rahel describes her journey developing the very fields of content strategy and content operations during the early stages of the internet. In addition, learn how content operations are a necessity for growing organizations looking to scale their content libraries and processes.

Rahel Ann Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences and to increase ROI of product lifecycle content. She is also a supporter of content structure and standards.

Rahel is the co-author of Content Strategy: Connecting the dots between business, brand, and benefits (XML Press, 2013) with Noz Urbina, and co-editor of The Language of Content Strategy (XML Press, 2014) with Scott Abel. She has contributed to a number of other industry books. Rahel also teaches in the first-ever Content Strategy Master’s Program at FH-Joanneum in Austria.

Rahel's Info:

Book: https://contentstrategy-thebook.com

Email: rahel.bailie@scroll.co.uk

Twitter: http://www.twitter.com/rahelab

LinkedIn: http://www.linkedin.com/in/rahelanneb...

Website: https://www.scroll.co.uk/

Facebook: https://www.facebook.com/ScrollLondon/

Kevin's Info:

Kevin's Website and Blog: https://bit.ly/3in284l

Kevin's Twitter: https://bit.ly/3jhscNG

Kevin's Linkedin: https://bit.ly/3xn9SHG

AvenueCX Website: https://bit.ly/3lsSFdR