This Week In Fitness delivers your executive-level briefing on the biggest moves shaping the global fitness industry — all in under five minutes. Each episode breaks down the trends, company strategies, policy shifts and innovation stories influencing operators, investors, and decision-makers across the sector. This week’s roundup covers major developments across performance training, connected fitness, wellness, policy, and women’s health technology — with notable updates from HYROX, Oranget...
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This Week In Fitness delivers your executive-level briefing on the biggest moves shaping the global fitness industry — all in under five minutes. Each episode breaks down the trends, company strategies, policy shifts and innovation stories influencing operators, investors, and decision-makers across the sector. This week’s roundup covers major developments across performance training, connected fitness, wellness, policy, and women’s health technology — with notable updates from HYROX, Oranget...
This Week In Fitness: GymNation’s Heavyweight Marketing Play, Daxko’s New Acquisition, and lululemon’s NFL Debut
All Things Fitness and Wellness
4 minutes
3 weeks ago
This Week In Fitness: GymNation’s Heavyweight Marketing Play, Daxko’s New Acquisition, and lululemon’s NFL Debut
This week’s episode takes us from bold marketing in Dubai to major moves in fitness tech and fresh insights on GLP-1 medications. From one-tonne billboards to billion-dollar data plays, here’s what’s shaping the business of fitness right now. • GymNation makes heavy lifting a marketing strategy with a one-tonne billboard promoting its new Strongman class. • lululemon × NFL debut their first-ever licensed apparel collection across all 32 teams. • Anytime Fitness launches in Dubai, expanding it...
All Things Fitness and Wellness
This Week In Fitness delivers your executive-level briefing on the biggest moves shaping the global fitness industry — all in under five minutes. Each episode breaks down the trends, company strategies, policy shifts and innovation stories influencing operators, investors, and decision-makers across the sector. This week’s roundup covers major developments across performance training, connected fitness, wellness, policy, and women’s health technology — with notable updates from HYROX, Oranget...
