In this episode of Alliance Insights, Tyler Jensen, President of Top Performance Group, breaks down the powerful ways business owners can use life insurance to protect their companies, employees, and long-term legacy. From key person insurance and buy-sell agreements to cash value accumulation, loan collateralization, and executive bonus plans, Tyler explains how life insurance becomes a strategic financial tool, not just personal protection. Through real-world stories and step-by-step examples, you’ll learn how life insurance supports business continuity, safeguards revenue, funds succession plans, retains top talent, and strengthens financial stability. Whether you advise business owners or run a company yourself, this session gives you the clarity and confidence to use life insurance as a powerful planning resource.