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Alt Marketing School
Fab Giovanetti
317 episodes
10 hours ago

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

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All content for Alt Marketing School is the property of Fab Giovanetti and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.

Show more...
Marketing
Business,
News,
Business News
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EP 260 - Why Topic Research is the New Keyword Research
Alt Marketing School
49 minutes 14 seconds
2 months ago
EP 260 - Why Topic Research is the New Keyword Research

Join Gordon Meagher as he breaks down the essentials of keyword research and link building. He'll walk you through how SEO is changing with AI tools like ChatGPT, and why understanding what your users want is key to both ranking and creating great content.

Gordon will share practical tips on finding content opportunities, using AI for keyword ideas, and building quality links. You'll also learn about cool techniques like the Skyscraper 2.0 method to help you create content that really connects with your audience.

ABOUT THE TEACHER

Gordon is the VP of SEO Strategy at uSERP. Bringing over 10 years of experience at the cutting-edge of SEO in highly competitive markets, he helps lead SEO strategy development for uSERP clients that deliver 10x results.

Semrush: try it here

Ahrefs: try it here

Get access to $5,750+ worth of courses for FREE in the uSERP Skool community

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Alt Marketing School

Weekly audio classes straight in your earbuds (or headphones, if you are ol' school like us). Learn how to market to hearts, not brain and hear from the brightest marketing minds, keep up to date with the latest trends and expect the occasional snort-out-loud sort of laughter.