Theme: Job Creation

Nigeria, Kenya and South Africa have created a conducive cocktail in the market that has anchored the foundation of most Startups. What do the so-called outliers of Africa do that is different from other countries?

For our guest this week is Marcello Schermer, Head of expansion at Yoco, that is helping over 100,000 SMEs in South Africa thrive by helping them accept digital payments and manage their business with digital tools and services. The success of a startup isn’t defined by raising funds, nor is it guaranteed by copying solutions from other markets.

Having traversed over 20 countries in continental Africa as the Regional Manager for Africa at Seedstars World, Marcello shares a combination of tested factors that when executed, increases the success rate of startups in the continent.

But if you are just beginning to think of your business idea, worry not! The conversation also touches on some practical approaches that you should be aware of if you are a newbie. With youth unemployment as high as 50% in some countries, this is a timely conversation to have.