Brand Development and PPC Management Disclosure-- Dustin Kane and Kris Gramlich

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Amazon Seller Insights

ZonGuru

59 episodes

6 days ago

Jon Tilley and the ZonGuru crew get together once a month to chat with the biggest Amazon Private Label sellers in the e-commerce world. Jon and his guests have the insight and experience you need to crush the competition and rise to that coveted seven-figure seller status, whether you’re a newbie looking to dip your toes in the vast Amazon waters or a grizzled veteran looking for an edge. Subscribe and rate now!

Entrepreneurship

Business

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Entrepreneurship

Business

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Brand Development and PPC Management Disclosure-- Dustin Kane and Kris Gramlich

Amazon Seller Insights

49 minutes 56 seconds

3 years ago

Brand Development and PPC Management Disclosure-- Dustin Kane and Kris Gramlich

A successful brand is either super-premium or super-niched. There is nothing in between.

This is what Amazon sellers Dustin Kane and Kris Gramlich of Sellozo— our guests of this week’s podcast— believe.

Tune in as we discuss the art of brand development and PPC marketing in the context of their successful Amazon journey. Dustin and Kris share their thoughts on the importance of identifying as an e-commerce venturer rather than an Amazon seller and why you need to focus on promotions outside of Amazon to build a strong brand.

These ace sellers-turned-PPC managers suggest a few key things to focus on when starting your journey, including having a conservative initial budget, avoiding hyper-targeted keywords, and limiting the number of campaigns active at one time.