The tremendous eCommerce growth in recent times has resulted in more consumers shopping with their eyes. Yet, many sellers are still figuring out what exactly shoppers are looking for.

This week, we meet with Kyle Nelson & Eli Libby of Results Imagery (and The Biz Bros podcast) to discuss showcasing your product through photography and video. Learn about the importance of aligning your branding through imagery, the possible creative approaches to your video channel, and balancing emotional and educational conversions.