Have you ever felt completely lost in your career, only to find that your most challenging experiences became your greatest assets? And how can AI, often seen as a threat to creativity, actually unlock your most authentic stories?
This week on Amplify, Jess sits down with Patrice Poltzer, co-founder of My Story Pro AI, a storytelling and AI strategist, and a former award-winning producer for The Today Show. Patrice has a somewhat non-linear journey - from the grit of door-to-door book sales and navigating a toxic startup culture after leaving her dream job, to more unexpected pivots and entrepreneurial endeavors.
Plus Patrice talks about her "lost twenties" - and why they were foundational to her success.
Tune in for:
- Why embracing non-traditional career paths and "being behind" can be your unfair advantage.
- The unexpected "grit" and "hustle muscle" developed through challenging early career experiences.
- Patrice's jarring experience transitioning from a dream corporate job to a toxic startup, and what she learned about knowing when to walk away.
- How a personal crisis (her husband losing his job, moving to a new country) became the "fire energy" that fueled her entrepreneurial leap into AI.
- Why Patrice, as a seasoned storyteller, initially resisted AI but was "jolted" into embracing it.
- Her revolutionary approach to AI: using it as a "mirror" to uncover your deepest insights and understand your audience, rather than just generating content.
- The crucial difference between soulless AI-generated content and emotionally connective storytelling.
- How Patrice’s tool, My Story Pro AI, acts as a "third-party" coach, helping founders overcome self-censorship and unleash their authentic voice.
- Why small business owners and solopreneurs now have access to "six-figure marketing research insights" through AI, a previously unattainable advantage.
- How AI can help you "get out of your own feedback loop" and broaden your perspective on what truly resonates with your audience.
- Patrice's advice for the "AI-shy" or "AI-resistant" creative, ensuring your unique voice and tone are amplified, not replaced.
About Patrice Poltzer:
Patrice Poltzer is the co-founder of My Story Pro AI, a storytelling and AI strategist, and a former award-winning producer for NBC's Today Show. With a unique blend of media expertise and entrepreneurial grit, Patrice empowers individuals and businesses to leverage AI as a tool for deeper self-discovery and more authentic, impactful storytelling.
Resources & Links:
Amplify with Jess is produced by Walk West and brought to you by Mic Drop Workshop.
