Clarity in business doesn’t arrive all at once, it’s built through decisions, experience, and commitment. In this first ever "Where are they now?" episode, Russel reconnects with Rachel Ledet, Founder of 30|90 Marketing, to explore how her agency evolved over the past few years and what changed once she fully committed to a clear focus. This episode is a candid look at confidence earned over time, the hard tradeoffs behind positioning, and what happens when an agency stops hedging and starts ...
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Clarity in business doesn’t arrive all at once, it’s built through decisions, experience, and commitment. In this first ever "Where are they now?" episode, Russel reconnects with Rachel Ledet, Founder of 30|90 Marketing, to explore how her agency evolved over the past few years and what changed once she fully committed to a clear focus. This episode is a candid look at confidence earned over time, the hard tradeoffs behind positioning, and what happens when an agency stops hedging and starts ...
Finding the Unexpected Tip of the Spear - North Street
An Agency Story
43 minutes
2 weeks ago
Finding the Unexpected Tip of the Spear - North Street
In this episode, Russel sits down with Tom Conlin of North Street to unpack how an unexpectedly narrow offer became a mechanism for opening doors, reducing stress, and creating better opportunities across the business. Key Takeaways How a narrowly defined offer can become a powerful door-opener for bigger workWhat it really means to “see the machinery of the business” and why it changes decision-makingThe difference between being busy and being profitableHow AI can increase leverage without d...
An Agency Story
Clarity in business doesn’t arrive all at once, it’s built through decisions, experience, and commitment. In this first ever "Where are they now?" episode, Russel reconnects with Rachel Ledet, Founder of 30|90 Marketing, to explore how her agency evolved over the past few years and what changed once she fully committed to a clear focus. This episode is a candid look at confidence earned over time, the hard tradeoffs behind positioning, and what happens when an agency stops hedging and starts ...
