The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
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The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
AI, Authenticity, and Escapism: The Rundown Report with Storyhorse's Aaron Burghard
ANA Marketing Futures Podcast
34 minutes 23 seconds
2 years ago
AI, Authenticity, and Escapism: The Rundown Report with Storyhorse's Aaron Burghard
We here at Marketing Futures are dedicated to keeping you, dear listener, abreast of all the latest trends and disruptions affecting our industry. With that in mind, podcast host Mike Berberich welcomed Aaron Burghard, Creative Strategy Director at Storyhorse to unpack the agency’s Rundown Report, which looks at the pressures that are changing marketing and the world at large. This year’s edition of the report covered the rising appeal of escapism in uncertain times, the dismantling of a binary gender system, and, unsurprisingly, AI’s effect on the marketing industry.
ANA Marketing Futures Podcast
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.