The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
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The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
Evolving Icons: Brad Barnett on Nationwide's Timeless Branding and Innovation
ANA Marketing Futures Podcast
25 minutes 23 seconds
1 year ago
Evolving Icons: Brad Barnett on Nationwide's Timeless Branding and Innovation
Marketing Futures Podcast host Mike Berberich returns to the 2024 Brand Masters Conference to talk to Brad Barnett, Vice President of Enterprise Marketing at Nationwide. Brad shares how the brand has been able to evolve its iconic jingle over the years without losing any of its equity among consumers, and how nurturing its partnership with former NFL star Peyton Manning has been critical to building the brand.
ANA Marketing Futures Podcast
The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.
