Regular listeners of the Marketing Futures Podcast know we like to talk to our guests about the role of diversity, equity, and inclusivity in innovation. These discussions usually center around race, ethnic background, language, gender, and other physical differences. But rarely do we talk about neurodiversity. That changes now. Our guest today is Alice Walker, Senior Strategist at adam&eveDDB. A few years back, Alice learned something about herself – that she happened to be an individual with autism and had been “masking” to get along in society her entire life. But now, it’s her mission to turn the narrative around, and talk about the “superpowers” possessed by neurodiverse individuals. Alice and host Mike Berberich discussed how, by creating an inclusive work environment, brands can do the right thing, and harness that power to boost their bottom line at the same time.