When Janice Person was first talking about farm-to-table in the 90's, people thought she was crazy. Even with a journalism and communications background, she found it tough to share the perspectives of a minority group that we don’t think about very often: the farmers who grow it. When Janice started out, she was doing PR for the agrochemical juggernaut Monsanto. At Monsanto, she was given tools and resources to amplify the voices of farmers, a goal she’s still pursuing today through her podcast Grounded by the Farm and her company Grounded Communications. To hear Janice talk about farming is to learn what it means to speak with passion and conviction about your business. In this episode, Janice about her time working in the agriculture industry. What has she learned about communicating key issues about farming to people who know nothing about it? Why is she so passionate about agricultural advocacy? And what can we learn from Janice when it comes to talking about our own businesses?