‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
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‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
17: The Hidden Reason Black Owned Brands Struggle to Scale in Retail
AND This Podcast
21 minutes
10 months ago
17: The Hidden Reason Black Owned Brands Struggle to Scale in Retail
Welcome back to AND This!
Today, I put a spotlight on the evolving journey of black-owned product brands in mass retail. Drawing from my experience as a corporate retail buyer, I reveal the challenges small brands face—uncovering the importance of performance metrics, strategic planning, and understanding the retailer’s mindset.
From packaging and pricing to shelf placement and sales thresholds, I also emphasize on what it takes to succeed in today’s competitive retail market. Don’t miss this episode for essential insights to help your brand avoid common pitfalls and thrive on retail shelves.
KEY POINTS
- The rise of black-owned brands in mass retail during COVID-19
- On the benefits and challenges such as cash flow and operational capacity
- The importance of long-term planning and innovation for brands to stay relevant
- Some reasons why brands cut down or pivoted in the retail landscape
- The critical role of packaging, price point, and shelf placement for your brand
- On being accountable by understanding retailer terms, conditions, and responsibilities
- The pivotal role of strategic decision-making in navigating mass retail
QUOTES
“A retailer is not responsible for your sales as a product business. You are still responsible for the marketing and trying to get traffic into that retail store.” – Jasmene Bowdry
“Most small businesses are not prepared for mass retail at the level that they think.” – Jasmene Bowdry
“Retail shelf space is real estate. It costs money down to the square footage. And so, if your brand isn't performing, they have to make a decision — this is in the bottom 20% of my products that are being sold, it has to go.” – Jasmene Bowdry
RESOURCES
Free Fall Trend Report – Grab your free guide with 20+ hot fall trends, including styling tips to incorporate them seamlessly into your wardrobe: Download it here.
Checklist Before the Pitch – Position your brand for mass retail success with my free checklist tailored for product-based business owners: Get it here.
Jasmene Bowdry
IG | @jasmenebowdry
AND This is produced by EPYC Media Network
AND This Podcast
‘AND This’ was born out of a desire to celebrate our complexities, our multi-dimensional selves that refuse to be boxed in. It’s a shout-out to all the dreamers who juggle multiple passions, who wear many hats, and who refuse to be defined by a single label. This platform is more than just a space, it’s a community. A community where we can embrace our diverse interests, where we can explore different facets of our identities, and where we can inspire each other to break free from the constraints of ‘niching’ down. I hope to foster a space where you feel seen, heard, and valued for all that you are. A place where your creativity and passions are not just welcomed, but celebrated.
