In this episode, we dive deep into the world of signal-based selling and how it’s revolutionizing the sales landscape. Join us as we discuss the evolution of signal-based selling, the top signals you should be tracking, and how AI and automation are transforming the way we approach sales and marketing.

Key Topics Covered:
- The evolution of signal-based selling: From manual tracking to AI and automation.
- The top signals that 80% of people should be measuring but aren’t.
- How companies like Common Room, Pocus, ZoomInfo, and Apollo are leading the way in signal-based platforms.
- The future of sales: Will AI and automation reduce the need for SDRs?
- Real-world examples of how companies are using signals to drive sales.
- The importance of creativity and technical skills in modern sales roles.

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