Send us a text In this episode, we kick off our back-to-school series by talking with Kim Meaney, a seasoned Certified Occupational Therapy Assistant (COTA) and current master's student in occupational therapy. Kim shares her unique journey from being a COTA to returning to school for her Master's degree in OT. She provides valuable insights into balancing work, family, and education, and reflects on her summer fieldwork experience at a OT clinic incorporating hippotherapy. We discuss t...
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Send us a text In this episode, we kick off our back-to-school series by talking with Kim Meaney, a seasoned Certified Occupational Therapy Assistant (COTA) and current master's student in occupational therapy. Kim shares her unique journey from being a COTA to returning to school for her Master's degree in OT. She provides valuable insights into balancing work, family, and education, and reflects on her summer fieldwork experience at a OT clinic incorporating hippotherapy. We discuss t...
From Flyers to Facebook: Lessons in Therapy Marketing
Animals and Aquatics
22 minutes
1 year ago
From Flyers to Facebook: Lessons in Therapy Marketing
Send us a text In this episode of "Animals and Aquatics in OT," host Gina explores effective marketing strategies for unique private practices incorporating hippotherapy or aquatics. Reflecting on recent conferences attended and the significance of marketing, Gina discusses the concept of brand storytelling, emphasizing values and mission over traditional branding elements. She shares insights into failed marketing strategies like flyers and doctor referrals and highlights pitfalls to a...
Animals and Aquatics
Send us a text In this episode, we kick off our back-to-school series by talking with Kim Meaney, a seasoned Certified Occupational Therapy Assistant (COTA) and current master's student in occupational therapy. Kim shares her unique journey from being a COTA to returning to school for her Master's degree in OT. She provides valuable insights into balancing work, family, and education, and reflects on her summer fieldwork experience at a OT clinic incorporating hippotherapy. We discuss t...
