We live in a century allergic to silence - yet terrified of sincerity.
Every compliment is edited, every opinion softened, every truth filtered for survival.
We don’t lie to deceive anymore; we lie to belong.

From job interviews to dating apps, from corporate emails to Instagram captions , we curate honesty the way advertisers curate light.
It’s not manipulation; it’s strategy.
Because in a world where everyone is watching, the unfiltered truth is just bad branding.

The modern lie isn’t loud , it’s polite.
It smiles, apologises, and calls itself authentic.

This week on Anthropologically Yours, we’re asking:
How did honesty become a luxury?
And why do we feel safer behind filters than in the mirror?

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