AVC13: Mastering your product & productivity with Nir Eyal

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Antler VC Cast

Antler

29 episodes

9 months ago

The Antler VC Cast takes a look at the transformation that is taking place in an increasingly global and digital world. We speak to exceptional individuals who are playing a key role in building, investing, and shaping the groundbreaking tech companies of tomorrow. We want to know their story, the lessons they learned, the challenges they faced, and how they overcame them. Each episode gives you tangible, actionable tips you can apply to your unique entrepreneurship journey, from inception to IPO.Hosted by:Jussi Salovaara, Managing Partner Asia, Co-Founder at AntlerPuja Bharwani, Marketing Director at AntlerAbout Antler:Antler is a global early-stage VC firm that builds and invests in groundbreaking technology companies.

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AVC13: Mastering your product & productivity with Nir Eyal

Antler VC Cast

41 minutes 41 seconds

5 years ago

AVC13: Mastering your product & productivity with Nir Eyal

In this episode, we talk about the “Hook Model” to increase customer engagement, the internal trigger required to make your product a habitual one, and how to plan your time to get the most of it without getting distracted.To discuss this and more, we are joined by Nir Eyal, a lecturer, consultant, and best-selling author of Hooked: How to Build Habit-Forming Products, and Indistractable: How to Control Your Attention and Choose Your Life. Nir Eyal writes, consults, and teaches Behavioral Design, which is an intersection of psychology, technology, and business. He is also an active investor in habit-forming technology companies. Some of his recent investments include Kahoot!, Eventbrite, Anchor.fm, and Product Hunt.[2:03] Nir explains why the “Hook model” is effective for both consumer business and in the enterprise space. [7:44] Nir explains how a company like Kahoot! exemplifies using the hook model to build habit-forming EdTech for good.[11:47] Nir shares his own advice for raising Indistractable children with healthy habits in a world full of distracting technology. Listen to the podcast to discover stories of exceptional people who are playing a key role in building and shaping the next wave of tech.Relevant Links: NirAndFar.com/Indistractablehttps://nirandfar.com/schedule-maker/Summary article: https://www.nirandfar.com/skill-of-the-future/Distraction Guide: https://www.nirandfar.com/distractions/Habits vs routines article here: https://www.nirandfar.com/habits/

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