Katie Dreke has always been a rough and tumble explorer, ever since she was a kid. From early childhood days, she wanted to do all the things the boys in her neighborhood were doing - jumping bikes off of ramps, playing in treehouses, reading science fiction - but she quickly realized that the world was always trying to steer her in another direction. Those childhood experiences led to a lifelong fascination with social constructs and gender norms, which has shaped her groundbreaking wo...
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Katie Dreke has always been a rough and tumble explorer, ever since she was a kid. From early childhood days, she wanted to do all the things the boys in her neighborhood were doing - jumping bikes off of ramps, playing in treehouses, reading science fiction - but she quickly realized that the world was always trying to steer her in another direction. Those childhood experiences led to a lifelong fascination with social constructs and gender norms, which has shaped her groundbreaking wo...
Building Flywheels and Fandoms with Zoe Scaman at Bodacious
Any Insights Yet? with Chris Kocek
48 minutes
4 months ago
Building Flywheels and Fandoms with Zoe Scaman at Bodacious
Zoe Scaman knows how to rebuild brands and fandoms from the ground up. Her work with brands like Nike, Netflix, and the NBA has allowed her to dig deep into consumer behavior and organizational structures, resulting in numerous aha moments around community building and how to encourage a culture of co-creation with brand superfans. Zoe builds a number of beautiful constellations during our conversation as she connects the dots between furries, sports fans, and political communities. We also t...
Any Insights Yet? with Chris Kocek
Katie Dreke has always been a rough and tumble explorer, ever since she was a kid. From early childhood days, she wanted to do all the things the boys in her neighborhood were doing - jumping bikes off of ramps, playing in treehouses, reading science fiction - but she quickly realized that the world was always trying to steer her in another direction. Those childhood experiences led to a lifelong fascination with social constructs and gender norms, which has shaped her groundbreaking wo...
