Katie Dreke has always been a rough and tumble explorer, ever since she was a kid. From early childhood days, she wanted to do all the things the boys in her neighborhood were doing - jumping bikes off of ramps, playing in treehouses, reading science fiction - but she quickly realized that the world was always trying to steer her in another direction. Those childhood experiences led to a lifelong fascination with social constructs and gender norms, which has shaped her groundbreaking wo...
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Katie Dreke has always been a rough and tumble explorer, ever since she was a kid. From early childhood days, she wanted to do all the things the boys in her neighborhood were doing - jumping bikes off of ramps, playing in treehouses, reading science fiction - but she quickly realized that the world was always trying to steer her in another direction. Those childhood experiences led to a lifelong fascination with social constructs and gender norms, which has shaped her groundbreaking wo...
Feral Intelligence in a Data-Driven World with Kate Rush Sheehy, Chief Strategy Officer at GSD&M
Any Insights Yet? with Chris Kocek
46 minutes
3 months ago
Feral Intelligence in a Data-Driven World with Kate Rush Sheehy, Chief Strategy Officer at GSD&M
Where do the best insights come from? For Kate Rush Sheehy, Chief Strategy Officer at GSD&M, it’s not always based on what people say or even what they do. Sometimes, it’s about what they don’t say or what they don’t do in certain situations. Sometimes, it’s about having a sixth sense or some feral intelligence. In this episode, Kate shares her unique approach to uncovering brand-defining insights, from analyzing who shows up to a focus group (and who doesn’t), to asking clients the...
Any Insights Yet? with Chris Kocek
Katie Dreke has always been a rough and tumble explorer, ever since she was a kid. From early childhood days, she wanted to do all the things the boys in her neighborhood were doing - jumping bikes off of ramps, playing in treehouses, reading science fiction - but she quickly realized that the world was always trying to steer her in another direction. Those childhood experiences led to a lifelong fascination with social constructs and gender norms, which has shaped her groundbreaking wo...
