Katie Dreke has always been a rough and tumble explorer, ever since she was a kid. From early childhood days, she wanted to do all the things the boys in her neighborhood were doing - jumping bikes off of ramps, playing in treehouses, reading science fiction - but she quickly realized that the world was always trying to steer her in another direction. Those childhood experiences led to a lifelong fascination with social constructs and gender norms, which has shaped her groundbreaking wo...
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Katie Dreke has always been a rough and tumble explorer, ever since she was a kid. From early childhood days, she wanted to do all the things the boys in her neighborhood were doing - jumping bikes off of ramps, playing in treehouses, reading science fiction - but she quickly realized that the world was always trying to steer her in another direction. Those childhood experiences led to a lifelong fascination with social constructs and gender norms, which has shaped her groundbreaking wo...
How Comedy and Cultural Sparks Drive Creativity with Tara Lawall at Rethink
Any Insights Yet? with Chris Kocek
43 minutes
1 month ago
How Comedy and Cultural Sparks Drive Creativity with Tara Lawall at Rethink
Tara Lawall has worked at some of the biggest agencies in the world, earned a Cannes Titanium Lion, and her work has even landed a spot in MoMA’s permanent collection, but her sharpest insights might trace back to a comedy class she took at Miami Ad School. Today, Tara is Chief Creative Officer and Partner at Rethink’s New York office, and in this interview, Tara shares how her team uncovers powerful truths hidden in everyday behavior — something they call cultural sparks at Rethink — and how...
Any Insights Yet? with Chris Kocek
Katie Dreke has always been a rough and tumble explorer, ever since she was a kid. From early childhood days, she wanted to do all the things the boys in her neighborhood were doing - jumping bikes off of ramps, playing in treehouses, reading science fiction - but she quickly realized that the world was always trying to steer her in another direction. Those childhood experiences led to a lifelong fascination with social constructs and gender norms, which has shaped her groundbreaking wo...
