This episode is a little different. Instead of talking with a Chief Creative Officer or a Chief Strategy Officer about a recent ad campaign, I sit down with Rebecca Winthrop, senior fellow at The Brookings Institution and co-author of The Disengaged Teen. Together, we dive into the insights that emerged from her research with over 60,000 students, 25,000 teachers, and 6,000 parents, and we explore what it takes to really engage young people in today’s tech-driven world. Rebecca’s findings aro...
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This episode is a little different. Instead of talking with a Chief Creative Officer or a Chief Strategy Officer about a recent ad campaign, I sit down with Rebecca Winthrop, senior fellow at The Brookings Institution and co-author of The Disengaged Teen. Together, we dive into the insights that emerged from her research with over 60,000 students, 25,000 teachers, and 6,000 parents, and we explore what it takes to really engage young people in today’s tech-driven world. Rebecca’s findings aro...
How to transform data into compelling narratives with James Addlestone, Head of Data Arts at Saatchi and Saatchi
Any Insights Yet? with Chris Kocek
57 minutes
1 month ago
How to transform data into compelling narratives with James Addlestone, Head of Data Arts at Saatchi and Saatchi
Most brands use surface level data to market to superficial stereotypes. James Addlestone, on the other hand, uses data like a detective, reading between the lines of people’s survey responses and finding innovative ways to get to the truth behind their behaviors. With a background in behavioral economics and a deep appreciation for detective fiction (we talk quite a bit about Agatha Christie), James brings an exciting approach to data-driven strategy: one that combines quant, qual, and creat...
Any Insights Yet? with Chris Kocek
This episode is a little different. Instead of talking with a Chief Creative Officer or a Chief Strategy Officer about a recent ad campaign, I sit down with Rebecca Winthrop, senior fellow at The Brookings Institution and co-author of The Disengaged Teen. Together, we dive into the insights that emerged from her research with over 60,000 students, 25,000 teachers, and 6,000 parents, and we explore what it takes to really engage young people in today’s tech-driven world. Rebecca’s findings aro...
