This episode is a little different. Instead of talking with a Chief Creative Officer or a Chief Strategy Officer about a recent ad campaign, I sit down with Rebecca Winthrop, senior fellow at The Brookings Institution and co-author of The Disengaged Teen. Together, we dive into the insights that emerged from her research with over 60,000 students, 25,000 teachers, and 6,000 parents, and we explore what it takes to really engage young people in today’s tech-driven world. Rebecca’s findings aro...
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This episode is a little different. Instead of talking with a Chief Creative Officer or a Chief Strategy Officer about a recent ad campaign, I sit down with Rebecca Winthrop, senior fellow at The Brookings Institution and co-author of The Disengaged Teen. Together, we dive into the insights that emerged from her research with over 60,000 students, 25,000 teachers, and 6,000 parents, and we explore what it takes to really engage young people in today’s tech-driven world. Rebecca’s findings aro...
Why Chaos and Sarcasm Are Essential for Strategic Insights with Tracy Lovatt at Batten & Co
Any Insights Yet? with Chris Kocek
54 minutes
7 months ago
Why Chaos and Sarcasm Are Essential for Strategic Insights with Tracy Lovatt at Batten & Co
For over two decades, Tracy Lovatt has helped brands build transformative insights by challenging assumptions and embracing the chaos of tectonic cultural shifts. After starting her career at BBDO, where she guided brands like HBO, GE, Bank of America, Hyatt Hotels, PepsiCo and many others, Tracy eventually stepped away from advertising to start Batten & Co, where she now helps brands connect the dots between insights, operations, and the customer experience. In this episode, Tracy ...
Any Insights Yet? with Chris Kocek
This episode is a little different. Instead of talking with a Chief Creative Officer or a Chief Strategy Officer about a recent ad campaign, I sit down with Rebecca Winthrop, senior fellow at The Brookings Institution and co-author of The Disengaged Teen. Together, we dive into the insights that emerged from her research with over 60,000 students, 25,000 teachers, and 6,000 parents, and we explore what it takes to really engage young people in today’s tech-driven world. Rebecca’s findings aro...
